How Freelancers Can Get More High

This post was originally published on December 12th, 2017. Just because someone is interested in your services, doesn't mean that they'll become a client. Start generating leads in advance and always have a couple potential clients in the pipeline. Be creative with the material, colours, fonts and paper weight that you use with your business card to land more clients.

People look at reviews for most services including event planning services. And that's because people coming through these types of programs are the exact people you're looking for: people who need design, marketing and web development services. When attracting clients, who by definition tend to have a high lifetime value and involve a degree of high-touch sales, you're chiefly going to want to focus on your ability to provide value.

A strong online presence — so clients can find you — combined with a robust explanation of the services you provide, what sets you apart and client testimonials that prove your worth are all essential. Many people overlook this step because it's so time consuming, but for me it has been one of the most useful techniques for client acquisition.

If I'm a small beverage start-up looking for marketing assistance, and I stumble across an agency that charges a $10,000 monthly retainer, there's a good chance I'm going to shy away from it. That's a lot of money for me because I'm not currently bringing in enough to justify spending ten thousand per month.

I have made a lot of great business relationships through Instagram, and also met a lot of people who have turned out to be clients. Partner with local restaurants or venues to post content on their Facebook pages (great idea!). A good case study showing that three months down the line there's starting to be payoff client acquisition to growing a content offering can go a long way toward getting a client to be patient.